![]() Treating women as consumables ends up justifying the ogling and lechery."ĪI shows Bollywood obsession with fair skin and sons "In Tamil, it's a dessert, in Telugu, grapes, in Malayalam, sugar. There is a line across all the versions which compares women with food," says Sowmya Rajendran, features editor at The News Minute, where she writes about films. The song's lyrics, in fact, imply women are irresistible sirens, and men are uncontrollable lechers, argue some critics.Īnd, they say, it has all the elements of what is now a familiar formula: men leering at a woman as she sways, slides and drapes herself over the hero, while a camera constantly cuts to bared bits of her body.Īll of this "left little doubt that the video would celebrate all that the words appeared to lament," wrote one reviewer. ![]() They saw it as a mere gimmick, and a deeply offensive one at that, claiming to break down the very thing it's built upon: the male gaze.
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